The holiday days bring a lot of opportunities to enhance sales with a high level of client engagement. The contentment of the client should not be just till the holidays but after as well.
But as a firm do you have any plan for the holiday season end?
Most of the professionals agree whenever it comes to retaining clients after the season ends. A proper strategy is needed to achieve the highest accuracy while retaining the old customers.
When analyzed it came out that most of the firms agreed that retaining customers after the holiday ends is really important to boost sales and profits in the longer run. However, not every law firm is able to achieve the same. Many firms take exceptional measures while the holidays are going on so that after the holiday is on its end there is nothing to worry much about getting back the clients.
If you are new in the legal sector and you are looking for some ideas to retain your clients after the holiday ends then this blog will help you by giving you some top ways to bring back your clients after the holiday season ends and will give you a base to start over some small hacks to keep your client engaged even in the ongoing holidays.
Why invest in retaining clients after holidays?
Who are your clients to you?
There is certainly no measuring instrument to measure the importance of customers in your profession. Whether it is lawyers. Law firms, attorneys, paralegals, etc, the importance of having a good base of clients is what decides your brand value in the market.
But how much better you are, there are certain elements that lead to client reduction if proper strategies are not executed. As a lawyer it’s the time you might be enjoying your holidays, preparing for Christmas and the new year.
Customer loyalty is gained from the services and time you provide to your clients. How much a customer is willing to purchase from what you are offering is related to how you are engaging your customer in your product or service.
Most businesses focus on gaining customers in the holiday season through various offers and services. It’s a good time to analyze what your customers are really demanding and what are their needs. Law firms generally earn a lot from their services in the holiday season but are these firms ready to attract customers even after the season ends?
But in the rush of festivals, you can’t miss out on your clients. But the question is how you can keep your clients coming back to you for more.
Top 7 ways to energetically bring clients back?
- Interact with your clients
The foremost thing that helps gain more clients is communicating with them. Listening to what they want and how you can benefit them is a great way to know the actual demand of your existing clients. Without interacting with your client’s very hard to make them stay after the holiday season.
Many clients are seen when heavy discounts are presented, but proper communication with all can prove a benefit to both clients and the law firm in the longer run.
- Offer then gift hampers
Every client gets contentment when they are presented with some kind of gift and hampers. Satisfying clients at the time of the holiday season is as important as satisfying them after the season ends.
Offer customer products, greeting cards, thanksgiving cards, and many more to show how important they are for you. Interact with both existing and new clients by offering them great deals and gifts.
- Keep them updated
During holiday seasons clients are all busy making the best out of these holidays. The track of work seems at a standstill during the holiday season, but as a lawyer, you can gain a good grip on your clients and work by keeping everything organized and systematic.
Update your clients regarding new products and services you are offering, let them know your work status, and keep them aware of the ongoing case information you are working on for them.
- Boosts your social media
As a lawyer, you can easily keep the flow in work by posting regularly on social media platforms in order to retain back your existing clients once the holiday season ends. Social media is a great way to reach thousands of clients and people at once.
Use this platform to enhance your area of operation and attract more clients during the time of holiday season as well. By doing this, you will be able to manage your work after the holiday season ends without putting any extra effort into retaining clients.
- Thank them with e-cards
Electronic and online card generation is a much easier and an effective way to gain the attraction of clients on a larger scale. Using apps like Canva can help you make worthy and trending cards, invitations, etc in a cost-effective way.
You can easily send e-cards in the form of Thanksgiving, Christmas wishes, and so on to make your client feel welcomed and connected before and after the holiday season. With the pandemic time going on the use of online mediums is a more reliable way to connect and thank your clients anytime.
- Organize Seminars
Seminars and campaigns are a great way to reach a large audience and gain goodwill for your brand in an effective way. Organizing online seminars through Zoom, Google meet, etc can help your law firm to connect with your clients and can help lawyers in clearing queries of their clients.
Interactive sessions can not only help clients in knowing your work frame but will also your law firm in knowing the exact requirements of existing and new clients.
- Be passionate about work
Being hardworking and disciplined towards your work is the biggest weapon to boost your work productivity. Today also clients see the work culture and work status before investing in any law firm or lawyer.
So whether it be a holiday season or a working day, be ready to show your passion towards your work to your clients and make them trust your law firm and work.
- Offer exceptional customer service
Your client can have any query during your holiday season or after it. But what makes your clients stay is how fast you provide them with an answer. Build a strong customer service base and resolve any doubt of your client anytime.
A good grip on customer service can help lawyers in getting huge clients and can help them in gaining goodwill throughout the market. Reaching your customers timely can enable a fast growth in your client intake ratio.
Frequently Asked Questions
Q1. How holiday season affects client intake?
The holiday season brings a stoppage in the work of lawyers and law firms, where everyone gets busy scheduling their holiday plans, the gap from work can lead to client reduction and can lower the trust of clients as well.
Many clients’ cases are left untouched due to the holiday season and can impact the overall goodwill of law firms if the correct method is not implemented.
Q2. How do make clients feel connected during the holiday season?
Many law firms have agreed that a lot of decline in profits is seen after the holiday season ends due to the gap between work and clients.
There are many ways which can help lawyers in easily managing holidays and work simultaneously. They can connect with their clients through email, video conferencing, text messaging, and many more from anywhere anytime.
Q3. What all are the things that should be avoided after the holiday season ends?
Once the season ends, it’s important not to waste time getting new clients. Rather focus should be more on pending work and existing clients.
By making a checklist lawyers can help themselves in completing all the tasks and cases of their ongoing client’s and once they are back in track they can focus on gaining new client’s.
Holidays play a crucial role in boosting sales to a very greater extend. Christmas preparation and family time are really important for the overall growth of lawyers. But it’s important to keep the clients connected even after the holiday ends. Client engagement and presence are possible if you take extra efforts to keep them feel connected and worthy for your organization. In the period after when the holiday sale is no longer valid, many clients think of trying something new, but you should try to get this opportunity to retain those clients and maintain a good client number in your legal firm. By offering sales, greetings, updates, etc you can have a small connection with your customers on daily basis.